SEE ALL INVESTMENTS
Virgin Experience Days
Virgin Experience Days is a leading provider of experience gifts.
Virgin Experience Days operates within the gift experiences market, a growing and resilient segment that is taking share within the broader gifting market. The business offers a broad range of curated experiences from sky diving to afternoon tea both direct to consumers and to corporate clients.
Virgin Experience Days is underpinned by a leading e-commerce platform, inspiring gift ideas for customers across the UK and US, often for milestone or special occasions. The company has longstanding relationships with suppliers and offers a choice of over 5,000 experiences, with prices starting from £5 and an average order value of c.£85.
Founded in 1988, Virgin Experience Days has established a leading market position in the UK and, in 2021, it entered the US market when it acquired US-based Cloud9, now rebranded as Virgin Experience Gifts.
Investment Date
Jul 2022
Country
UK
Sector
Consumer
Revenue at ACQ.
£93m
Employees at ACQ.
150
Investment Type
Secondary MBO
Virgin Experience Days has outstanding brand recognition and positioning in the growing gift experiences market, a best-in-class offering to consumers and a well-invested and scalable technology platform.
