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Gaming and PC accessories distributor Caseking acquires Swedish-Norwegian Trigono

02 Nov 2017

Caseking (“the Company”), a European online-retailer and distributor of gaming and PC accessories backed by Equistone Partners Europe (“Equistone”), has acquired Trigono, a B2B software and hardware distributor based in Landskrona, Sweden with a subsidiary in Norway, from financial holding company Bratt International. The acquisition will strengthen the Caseking Group’s position in the Scandinavian market, while the Caseking product range will open up growth opportunities for Trigono. The financial terms of the deal are undisclosed.

Equistone acquired Caseking in March 2014 and has since supported the Company’s growth strategy. Having acquired leading British hardware component supplier Overclockers in 2012, Caseking has strengthened its presence in other key European regions since Equistone’s investment by acquiring Hungarian company Kellytech in July 2014 and Portugal-based Globaldata in February 2017. The acquisition of Trigono is intended to support Caseking’s expansion in the Scandinavian market. Since 2005, Trigono has operated as an independent B2B provider of hardware products, software licences and maintenance services. In 2012, Trigono began developing electronics retailers as a client segment, and now supplies leading electronics outlets in the Scandinavian region. Trigono currently generates annual revenues of approximately 12 million euros.

Toni Sonn, Managing Director of Caseking, commented: “By acquiring Trigono, Caseking has secured a business with a strong position in Scandinavia and established, long-term client connections in the region. This will provide Caseking with impetus for growth in an exciting and promising market. We look forward to working with the highly-skilled, experienced team led by Trigono’s CEO Patric Jönsson.”

Patric Jönsson, CEO of Trigono AB, said: “Having been with Trigono for the past 17 years, I’m deeply committed to finding the most suitable partner for the business. After meeting with Caseking it was clear that the companies were a perfect match. Caseking shares the same business philosophy that we have established at Trigono, and has successfully retained this identity while expanding into new markets. With Caseking’s support, Trigono will continue to develop its position in the Nordics market as a leading distributor of software and hardware through its B2B and retail channels.”

Alexis Milkovic, Partner at Equistone, who alongside investment director Leander Heyken oversees Equistone’s investment in Caseking, said: “The integration of Trigono is an important strategic step for the Caseking Group. Our goal is to further support its expansion into new markets and to thereby strengthen the Company’s existing position by growing its product portfolio. This is an area in which we’ve made significant progress since our investment. Caseking enjoys an outstanding position in many European countries, in a market that is experiencing strong growth with a discerning and brand-aware customer base. We are glad to support the expansion of Caseking, and its continued growth in the future.” 

Caseking was advised by KPMG (Financial and Tax) and Bird&Bird (Legal). The vendor was advised by Nordenson Law firm (Legal).

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