POLO Motorrad und Sportswear
POLO is a leading retailer of motorcycle apparel, equipment and accessories. Uniquely, the business designs its own product ranges, which are developed by its in-house design and development team. Successful brands include FLM and Pharao. At the same time it retails other well-known third-party brands, for example alpinestars, Dainese, Shark und Belstaff.
Headquartered in Jüchen, Germany, POLO was originally founded as a mail order business in 1980. Today, POLO is a multi-channel retailer with a range of some 20,000 products and a network of over 80 stores across Germany and almost ten in Switzerland. This is the only retail chain of its kind in Switzerland and the second largest in Germany. Products are also available through a range of mail order platforms including online sites, mobile app and catalogues. The combined business currently employs over 700 full-time staff.
As a multi-channel retailer of motorcycle accessories and clothing, we are active in an attractive growth market and have established ourselves as the leading European supplier of branded products in Europe, as the Company has grown to be a renowned label for motorcyclists and bike enthusiasts.