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DefShop

DefShop is a leading German multichannel retailer of streetwear and hip-hop clothing.

Founded by Alexander Büchler in 2006, DefShop has developed rapidly from a pure play e-commerce business into a multichannel retail platform with two stores offering over 25,000 products from 350 third-party brands, including Adidas and Nike.

DefShop also has a wide range of own-label “Herobrands” including DNGRS, Just Rhyse and Bangastic and licensed brands such as Thug Life and Eckô, which are sold through its dedicated fast-fashion business, Roadmap1.

With a strong focus on hip-hop clothing, DefShop is reputed to be an institution in urban streetwear among teenagers and young adults. Using the latest social media marketing tools to establish itself as a “style authority”, the brand has a strong position within the hip-hop and streetwear community.

Investment Date

Sep 2017

Country

Germany

Business Description

Retail

Revenue at ACQ.

€64m

Employees at ACQ.

180

Investment Type

Primary MBO

DefShop 1

In Equistone we know that we have a middle-market investor with strong capital reserves and expertise in the retail and fashion industries by our side.