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Bounty

Bounty is one of the UK’s leading media owners and is best known for its Bounty sampling packs, which are received by 95% of new mothers in the UK.

Since the 1960s the business has been both supporting parents and working with health and childcare professionals.

Bounty complements its physical presence with www.bounty.com, one of the UK's most viewed parenting websites which provides information, support and products for young families and 2.5 million Bounty parenting club members across the UK.

Equistone viewed the strong track record of the business, the experience and credentials of the management team, and the robust business model as highly attractive.

Investment Date

Jun 2009

Country

UK

Business Description

Support Services

Revenue at ACQ.

£29m

Employees at ACQ.

300

Investment Type

Primary MBO

ADD-ON ACQUISITIONS

Our365
Nov 2011